Problem:

Young people are the future of our society, and some of the worst offenders for water waste. We need to instill better habits year round, rather than simply in a time of crisis. 

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Insight:

Water saving initiatives so far haven't been working, so instead of giving young people a slap on the wrist for what they aren't doing, we give them a pat on the back for what they are. ​

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Solution:

Our 'Everyday Heroes' campaign focuses on applauding young people for the water saving they are already doing, giving them a sense of reward and thus causing them to try harder.