Problem

Most people don’t flexibly adjust water usage behaviour because of three truths. First, the issue isn’t salient. Second, to flexibly adjust behaviour, you need feedback. Third, for habits to form there needs to be a trigger.

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Insight

British people love to talk about the weather.

 

Solution

Join the weather conversation by introducing a new scale to promote a more deliberate, flexible, approach to water. We call it Mindful Water Use.