Problem:

To many, water is a limitless resource, especially for younger people who don’t have to pay their water bills and whom have never felt the impacts of a drought. When young people hear the word drought, they currently don’t associate it with saving water as there are no expectations put on them during this time.

​

Insight:

Young people will not save water because they need to, but because they want to.

​

Solution:

Create a month dedicated to drought awareness and water saving. During this time, people will be asked to interact with fun challenges and join communities that help not only to change behaviour now but also to ingrain it for the future.